E-Commerce & Puerto Ricans in the U.S. – Market Insights

Tapping into a $30 Billion Market: How Puerto Rican Brands Can Win in the U.S.

• Publication Date: April 16, 2024
• Takeaway: Puerto Ricans in the U.S. represent a $30 billion market, presenting opportunities for local brands.

Description: Puerto Ricans in the U.S. are not just a niche market—they’re a 5.6 million-strong consumer base with over $30 billion in purchasing power. But what do they buy? ABEXUS Analytics and Brands of Puerto Rico teamed up to analyze e-commerce trends, uncovering key opportunities for local brands looking to expand stateside.

Key findings:

• 70% of purchases were food-related, proving nostalgia is a major driver.
• Puerto Ricans in California & Florida have higher incomes and more substantial purchasing power than those on the island.
• E-commerce is leveling the playing field, allowing local brands to reach a diaspora eager for homegrown products.
• What are the most significant market gaps? Beauty products, books, and artisan goods—all underserved categories.

With insights based on AI-driven market analytics, this report is a must-read for businesses eyeing the U.S. market.

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